Emails are a valuable communication tool that helps you connect with customers and prospects. But an email campaign is a deceptively high-stakes game. You can only send each email to each person once–there…
When you are ready to scale up your email program and take your production process to the next level, email marketing templates are a great place to start.
Email templates …
One of the greatest advantages of email is the many insights that you can use to diagnose and optimize the success of your email marketing campaigns.
Many marketers believe they’re only competing against their…
For every $1 you spend on email marketing, you can expect an average return of $42. With this strong of a return, it’s no wonder email continues to be a valuable channel for any business.
A well-thought-out email …
This article was co-authored by Emily Collins and Keri Brooks.
Email segmentation is one of the most important steps you can take toward improving the performance of your email marketing program.