Mobile App Marketing
A performance-based approach that accelerates every user touchpoint.
Boost your brand goals with an end-to-end app strategy.
Increase the visibility and lifecycle of your mobile app by connecting with your audience like never before.
Go Beyond Just User Acquisition
A holistic approach to mobile app marketing.
Mobile is everywhere—literally—and app installs are just the beginning. In order to succeed in such a competitive space, you must truly engage the right kind of users with your brand’s application. That’s why we focus on tackling your app’s full lifecycle from acquisition to reengagement in order to amplify your mobile app, increase net new users, and keep current customers loyal, ultimately driving positive revenue for your application.
We continually engage your customers to come back into the experience through strategic CRM efforts, combined with strong creative and analytics support, including SMS, push notifications, in-app messages, and email to help drive your bottom line. Our dedicated mobile app experts work within Tinuiti teams across channels to create holistic, results-driven strategies across paid media, ASO, email, and more, helping to grow a highly qualified and engaged app user base, drive daily activity, and monetize your audience with ease.
App Store Optimization (ASO) & Mobile Creative
Rise to the top—and look good while doing it.
With over 4 million apps available between the Apple App and Google Play stores, it can feel impossible to get your app seen. And with 65 percent of downloads coming from searches on the App Store, it is more important than ever to ensure your mobile app is showing up where it should be. Luckily, there is a way to get your app ranking closer to the top: App Store Optimization, or ASO.
Think of ASO as mobile app SEO—an organic way to improve your app ranking, downloads, and visibility by getting it in front of the right users. Our team has the tools and know-how to make it happen, optimizing your app listing with strategic keywords, great creative, and a killer review strategy that will help users find, download, and start using your mobile app. ASO also helps your paid media work more effectively, and vice versa, so it’s a win-win across the board.
Google and Paid Media Activation
Take full advantage of your reach.
The most effective campaigns are the ones that work across channels, which is why we look at the full story when creating your mobile app campaign—the who, the what, and most importantly, the where. By utilizing a mix of campaign types and networks, we are able to get you the most reach in the most efficient way possible.
Google App Campaigns (GAC) allow you to reach both iOS and Android users across Display (Google’s in-app inventory on AdMob), Search, Google Play and YouTube all in a single campaign. Paid social media campaigns across Twitter, Snapchat, Facebook, Instagram, and TikTok ensure we increase awareness amongst your target audience in addition to acquiring and activating them keeping them loyal to your brand. We also run comprehensive mobile app display campaigns to drive performance while focusing on transparency, fraud mitigation, and trading excellence to extend the reach of your media. No matter what your goals are, we know where and how to buy to ensure you’re getting the right quality users through the door.
Apple Search Ads (ASA)
Climb the ranks and show your app in action.
Tinuiti was the first ASA certified agency in the nation, so we know a thing or two about how it’s done—and if you aren’t showing up in the top ten for your target keywords, you need to use paid advertising channels like Apple Search Ads to drive visibility and downloads for your app. 70% of App Store visitors use search to find apps, and these paid ads give you an unparalleled opportunity to capture their attention right where they’re looking for you—at the top of Apple App Store search.
Apple Search Ads support traffic, installs, and user acquisition for iOS users on iPhones and iPads, and claim an impressive average conversion rate of 50% for downloads. Our team utilizes a winning combination of user type and keyword targeting, combined with engaging creative sets, to create ASAs that showcase your app’s unique abilities and move the needle for your brand.
App Marketing Measurement & Fraud
Make decisions based on real live users.
Mobile fraud rates are rampant, and fraudulent installs and attribution can have detrimental results if you’re not careful, which is why fraud prevention is built into every mobile app strategy to help protect our clients’ investment. To mitigate risk of serving bots, device farms, post-install attribution fraud, and running in non-brand safe environments, we partner with Integral Ad Science (IAS) and other third-party solutions to keep your brand safe and mitigate fraud in our programs.
To be sure you’re tracking campaign performance and attributing your media buys properly, you need to implement third-party tracking via a mobile measurement partner (MMP) you trust. Tinuiti has experience and clients leveraging all the major MMPs, including Kochava and AppsFlyer, and we only work with partners who have brand and fraud safety measures in place. In addition to this, we leverage our Tinuiti Intelligence Platform (TIP) to provide you with customized dashboards that unite all data sources and campaign touchpoints in one place, including post-install event tracking, giving all parties an easy, data-driven way to inform campaign decisions.
Tools & Partnerships
Give your app the ultimate edge.
Having an agency that has the right tools and partnerships is of the utmost importance to drive the best app marketing outcomes possible. Tinuiti is one of the few agencies that implement a dedicated tech stack for every client’s unique app marketing goals, spanning everything from competitor research to programmatic bidding.
Our premier status within the space ensures that your brand has direct access to our partners at Google, Apple, and Facebook, who can help advise as to what’s working and what’s to come, so you can always stay on top of Android, iOS, and industry developments—and ahead of your competition.
See our results.
Meet some of our Mobile App experts.
Director of Mobile App Strategy
Liz joined Tinuiti in 2019, bringing over 10 years of media and mobile app experience across multiple disciplines.
Fun Fact About Experience
Never one to shy from a challenge, Liz completed her first Triathlon & Spartan Race in 2019.
Fun Fact About Working At Tinuiti
She focuses on the entire app lifecycle for clients in every industry from FinTech to food service.
Kaitlyn has worked at Tinuiti for over 7 years, specializing in Search—and more specifically, App Search.
Fun Fact About Experience
She started as an intern and has been with the company ever since!
Fun Fact About Working At Tinuiti
Kaitlyn spearheaded the build of a cross-channel app reporting dashboard that puts data from multiple touchpoints in one place.
Level up your learning.
See what our team is sharing about the wide world of mobile apps.
With a market that is expected to balloon past $3 billion (and beyond due to COVID-induced acceleration of gaming), game advertising will only...
Spending for mobile app install ads is expected to grow over 19% to reach $13.3b in the US market this year, marking an aggressive pace as app...
Google App Campaigns (formerly Universal App Campaigns, or UAC) are one of the best ways to reach new users with your mobile app. What makes Google...
We’re industry leaders in all things Mobile App Marketing.
Mobile Apps Unlocked 2019 Apple Search Ads Presenter alongside ShutteryFly & Kenshoo
Google Premier Partner Awards 2019
App Excellence Finalist
AppsFlyer Solutions Partner
Google’s Product Counsels:
Mobile, Shopping, Display, Audience, Scripts
Google Mobile App Referral Partnership Program
First-ever Apple Search Ads Certified Agency Partner
Adjust Certified Agency Partner
Integrated Mobile Marketing Platforms:
Leanplum, Braze, Iterable, Sailthru
Make your strategy even better.
Mobile app marketing is even more powerful when paired with these other key Tinuiti channels.
Take the next step to success.
Contact us to see how our team can take your mobile app to the next level of success.