Paid Search

Gain more search visibility and help people find your brand first.

Stay in front of your audience

(and above the competition).

Strengthen your search performance with smarter audience and keyword targeting, advanced iterative testing, plus partnerships and tools you won’t find anywhere else.

A Better Approach

Take your search impact to the next level.

Smart search marketing doesn’t focus on just metrics—it means constantly optimizing around your business goals. Our proprietary approach to account structure and budget allocation gives you the best results in the game. Period.

With us, you’ll get more than a plug-and-play strategy. Our advanced methodology includes strategic planning and forecasting based on account history, competitive analysis, market research, engine partner data, and proprietary data. Plus we manage over $500 million each year in paid search budget alone. How’s that for a killer resume item?

Segmented Research and Audience Targeting

Targeting that goes beyond keywords.

Your customers are more than just search terms. That’s why we develop highly relevant campaigns to meet them where they’re at. Deep segmentation of audiences and keywords (with multiple targeting layers) lets you reach more customers and guide them from search to conversion with ease.

Our three-dimensional approach helps you understand your audiences better than ever, using cross-channel insights plus keyword research that includes historical account data, competitor research, and special platform tools.

Iterative Ad Testing

Test, optimize, repeat.

Search is always changing. So it’s critical to have an expert team on your side that understands the latest developments and knows how to play them to your advantage. (Hint: that’s us!)

We keep you ahead of the game with proactive testing that includes market research, cross-channel insights, and iterative optimizations to increase your search performance for the long term.

Human-led Automation

Smart campaigns scaled by smart humans.

Segmentation shouldn’t be sacrificed for the sake of automation. That’s why we automate when it makes sense, but also know how to get the job done solo.

We believe that automation should be guided by marketing experts, not the other way around. Our marketing program balances human intuition and machine efficiency to scale up the performance of your search campaigns for good.

Partnerships and Tools

Stay on the front line of search marketing.

Want VIP access to everything new and exciting? We can make it happen. Our exclusive partnerships with Google and Bing mean that you stay ahead of the competition with early access to alpha and beta programs, custom scripts, priority account support, and the latest audience and smart bidding strategies.

Don’t just settle for one tool: Our team’s extensive tech knowledge means we can identify the perfect mix to integrate your CRM data, harvest and manage keywords, and implement profitable bidding rules to make sure you’re getting the most out of every search campaign—score!

The kind of success you’ve been searching for.

  • Cross-Channel Audience Targeting Boosts Beauty Brand’s Impressions 63% YoY
    Read More
  • Taking Jet.com From Zero to Acquired with +80% Revenue on Search
    Read More
  • Doubling In-Store Revenue +231% with Improved Google Ads Strategy
    Read More

Meet some of our Paid Search thought leaders.

Aaron Levy

Group Director, Paid Search

Aaron has been with Tinuiti since 2014. He’s focused on growing not just the search team but also pushing the boundaries of the paid search industry.

Fun Fact About Experience

He’s one of PPC Hero’s “Top 25 Most Influential PPC’ers”.

Fun Fact About Working At Tinuiti

His team created a best-in-class search program for one of the biggest service business in the world.

Matthew Devinney

Senior Manager, Paid Search

Matt has worked in digital marketing agencies in both Chicago and New York. He heard about Tinuiti’s great culture and people and came on board in 2015.

Fun Fact About Experience

He was a pre-law major in college.

Fun Fact About Working At Tinuiti

He helped grow Jet.com prior to their Walmart acquisition.

Level up your learning.

Searching for something more? Our team is an endless source of search strategies and know-how.

We’re industry leaders in all things Paid Search.

All together now.

Some things are just meant to be. Discover how our team works with other channels to give you deeper insights and further optimize your performance.

Take the next step to success.

Talk to one of our experts today to learn how we can help lead your brand to search marketing success.

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